Event Basic Information Setup
Overview
Setting up your event's basic information correctly is crucial for attracting attendees and ensuring smooth operations. This guide covers all essential details.
Event Title and Description
Creating Effective Event Titles
Title Best Practices
- Be Specific: Include event type and main attraction
- Keep It Concise: Maximum 100 characters
- Include Key Info: Artist/speaker name, venue
- Avoid ALL CAPS: Use proper capitalization
- No Special Characters: Unless part of brand
Title Examples
✅ Good Titles:
- "Ben&Ben Live in Manila 2025"
- "Digital Marketing Summit Philippines"
- "Sinulog Festival 2025 - Cebu City"
❌ Poor Titles:
- "AMAZING EVENT!!!"
- "Concert"
- "Don't Miss This!!!!!!"
Writing Compelling Descriptions
Description Structure
- Hook (First 2 lines): Grab attention
- What: Event details and highlights
- Who: Featured artists/speakers
- When: Date and schedule
- Where: Venue information
- Why: Benefits of attending
Formatting Options
- Headers: Organize sections
- Bullet Points: List features
- Bold Text: Emphasize key points
- Links: Additional resources
- Emojis: Sparingly for personality
SEO Optimization
- Include relevant keywords
- Natural language flow
- Local area mentions
- Event type specification
- Artist/speaker names
Event Categories and Tags
Primary Category Selection
Available Categories
-
Music & Concerts
- Pop/Rock
- Jazz/Blues
- Classical
- Electronic/EDM
- OPM (Original Pilipino Music)
-
Arts & Theater
- Musical Theater
- Drama/Play
- Dance Performance
- Art Exhibition
- Film Screening
-
Sports & Fitness
- Basketball
- Running/Marathon
- Martial Arts
- Yoga/Wellness
- Extreme Sports
-
Business & Professional
- Conference
- Workshop
- Networking
- Trade Show
- Seminar
-
Food & Drink
- Food Festival
- Wine Tasting
- Cooking Class
- Restaurant Week
- Beer Festival
Secondary Tags
Add up to 10 tags:
- Genre specific
- Audience type
- Price range
- Indoor/Outdoor
- Family-friendly
- Age restrictions
Date and Time Configuration
Single Day Events
Setting Date/Time
- Select event date
- Choose start time
- Set end time (optional)
- Add timezone (PHT default)
- Enable reminders
Door vs Start Time
- Doors Open: Entry begins
- Show Starts: Performance begins
- Early Entry: VIP access time
- Last Entry: Cut-off time
Multi-Day Events
Configuration Options
- Consecutive Days: Festivals
- Specific Dates: Workshop series
- Recurring: Weekly/Monthly
- Season Pass: Multiple dates
Individual Day Setup
For each day:
- Unique schedule
- Different pricing
- Separate capacity
- Individual tickets
Time Zone Considerations
- Default: PHT (UTC+8)
- International events
- Online components
- Daylight saving awareness
Venue Information
Venue Selection
Adding New Venue
Required information:
- Venue Name: Official name
- Address: Complete street address
- City/Province: Location
- Postal Code: For mapping
- Landmark: Nearby reference
Existing Venue
- Search database
- Select from list
- Auto-populate details
- Verify information
- Update if needed
Venue Details
Capacity Settings
- Total Capacity: Maximum attendees
- Seated Capacity: Chair count
- Standing Room: GA area
- VIP Section: Premium spots
- Accessibility Spots: PWD allocation
Venue Features
Select applicable:
- Parking available
- Public transport access
- Wheelchair accessible
- Air conditioned
- Food/beverage service
- Smoking area
- WiFi available
Virtual/Hybrid Events
Online Setup
- Platform selection (Zoom, etc.)
- Stream URL
- Access credentials
- Technical requirements
- Time zone clarity
Hybrid Configuration
- Physical capacity
- Virtual capacity
- Ticket differentiation
- Access methods
- Content differences
Media Assets
Event Images
Cover Image
- Dimensions: 1920x1080px (16:9)
- File Size: Max 5MB
- Format: JPG, PNG
- Content: Event branding
- Quality: High resolution
Gallery Images
- Up to 10 additional images
- Past event photos
- Venue shots
- Artist/speaker photos
- Sponsor logos
Video Content
Promotional Video
- Format: MP4, MOV
- Duration: Max 2 minutes
- Size: Max 100MB
- Content: Event preview
- Hosting: YouTube/Vimeo embed
Live Stream Preview
- Teaser clips
- Behind scenes
- Artist messages
- Countdown videos
Pricing and Ticketing Basics
Ticket Types Setup
Standard Tickets
- General Admission: Basic entry
- VIP: Premium experience
- Student: Discounted rate
- Group: Bulk pricing
- Early Bird: Advanced discount
Pricing Strategy
- Market research
- Competitor analysis
- Cost calculation
- Profit margins
- Dynamic pricing
Sales Period
Sales Timeline
- Pre-sale: Exclusive early access
- Early Bird: Discounted period
- Regular: Standard pricing
- Last Minute: Final push
- Day Of: If available
Cut-off Times
- Online sales end
- Box office hours
- Will-call pickup
- Transfer deadline
Age Restrictions and Requirements
Age Categories
- All Ages: No restrictions
- 13+: Parental guidance
- 16+: ID required
- 18+: Adults only
- 21+: Drinking age
Verification Methods
- ID check at entry
- Online verification
- Parental consent forms
- Wristband system
Language and Accessibility
Language Options
- Primary Language: Event conduct
- Subtitle/Translation: Available services
- Materials Language: Printed/digital
- Support Languages: Customer service
Accessibility Features
- Sign language interpretation
- Audio description
- Wheelchair access
- Reserved seating
- Assistance available
- Service animals welcome
Terms and Conditions
Standard Policies
Entry Requirements
- Valid ticket required
- ID for age verification
- Dress code (if any)
- Prohibited items
- Security checks
Refund Policy
- Cancellation terms
- Rescheduling policy
- No-show policy
- Transfer permissions
- Force majeure
Custom Terms
- Photography policy
- Recording restrictions
- Re-entry rules
- Liability waivers
- Special conditions
SEO and Discovery
Search Optimization
Keywords
- Event type
- Location
- Artist/speaker names
- Venue name
- Date/season
Meta Information
- Page title (60 chars)
- Meta description (160 chars)
- Open Graph tags
- Twitter cards
- Schema markup
Discovery Features
- Featured placement
- Category ranking
- Trending events
- Recommendations
- Search priority
Preview and Testing
Event Preview
Review Checklist
- ✓ Title and description
- ✓ Date and time correct
- ✓ Venue information
- ✓ Images uploaded
- ✓ Pricing accurate
- ✓ Terms complete
Test Purchase
- Create test ticket
- Complete checkout
- Verify confirmation
- Check email receipt
- Test transfer
Mobile Preview
- Responsive design
- Image scaling
- Text readability
- Button accessibility
- Load time
Publishing Your Event
Pre-Publication
Final Checks
- Proofread all text
- Verify dates/times
- Confirm venue
- Check pricing
- Review policies
Internal Review
- Team approval
- Legal compliance
- Brand guidelines
- Partner approval
- Venue confirmation
Publication Options
Immediate Publish
- Goes live instantly
- Appears in search
- Open for sales
- Notifications sent
Scheduled Publish
- Set future date
- Embargo period
- Coordinated launch
- Pre-promotion
Post-Publication
Share Options
- Social media
- Email campaign
- Embed widget
- QR code
- Partner sites
Monitor Performance
- View count
- Ticket sales
- Conversion rate
- Traffic sources
- Customer questions
Common Mistakes to Avoid
Information Errors
- Wrong date/time
- Incorrect venue
- Typos in description
- Missing information
- Broken links
Image Issues
- Low quality
- Wrong dimensions
- Irrelevant content
- Copyright violations
- Missing images
Pricing Problems
- Incorrect amounts
- Hidden fees unclear
- No early bird
- Confusing tiers
- Currency errors
Best Practices Summary
- Complete All Fields: Better discovery
- Use Quality Images: Professional appearance
- Clear Descriptions: Set expectations
- Accurate Information: Build trust
- SEO Optimize: Improve visibility
- Mobile Friendly: Most traffic is mobile
- Early Publication: Build momentum
- Regular Updates: Keep fresh
- Respond Quickly: To inquiries
- Test Everything: Before launch
Related Articles
Need Help?
- Event Support: events@ticketnation.ph
- Live Chat: Available 24/7
- Phone Support: +63 2 8888 7777
- Video Guides: Tutorial library
- Consultation: Book a session