Ticket Types and Tiers Configuration

Overview

Learn how to create and manage different ticket types and pricing tiers to maximize revenue and provide options for all attendees.

Understanding Ticket Types

Basic Ticket Categories

General Admission (GA)

• Description: Standard entry ticket
• Features: First-come, first-served
• Best For: Concerts, festivals, standing events
• Pricing: Base price point
• Capacity: Venue maximum

Reserved Seating

• Description: Specific assigned seats
• Features: Seat selection at purchase
• Best For: Theater, concerts, sports
• Pricing: Varies by location
• Management: Seat map required

VIP/Premium

• Description: Enhanced experience
• Features: Special perks and access
• Best For: Exclusive experiences
• Pricing: Premium pricing
• Includes: Meet & greet, merchandise, etc.

Special Ticket Types

Early Bird

• Purpose: Incentivize early purchase
• Discount: 20-40% typically
• Duration: Limited time
• Quantity: Limited or unlimited
• Strategy: Build momentum

Group Tickets

• Minimum: 5-10 people usually
• Discount: Bulk pricing
• Features: Single transaction
• Management: Group leader contact
• Distribution: Digital or physical

Student/Senior

• Requirement: Valid ID
• Discount: 10-50% off
• Verification: At entry
• Limit: Per ID
• Purpose: Accessibility

Creating Ticket Tiers

Tier Strategy

Pricing Pyramid

1. Premium Tier (10-20% of capacity)

   • Highest price
   • Best experience
   • Exclusive perks
   • Limited quantity

2. Standard Tier (60-70% of capacity)

   • Market price
   • Good value
   • Core offering
   • Main revenue

3. Budget Tier (20-30% of capacity)

   • Accessible price
   • Basic offering
   • Limited amenities
   • Volume sales

Configuration Steps

Step 1: Plan Your Tiers

• Analyze venue layout
• Define experiences
• Research competition
• Set objectives
• Calculate capacity

Step 2: Create Ticket Types

1. Navigate to Event > Tickets
2. Click "Add Ticket Type"
3. Enter ticket name
4. Set parameters
5. Save configuration

Step 3: Define Pricing

• Base price
• Fees inclusion
• Tax handling
• Currency
• Payment terms

Ticket Configuration

Basic Settings

Ticket Information

• Name: Clear, descriptive title
• Description: What's included
• Category: Type classification
• SKU: Internal reference
• Status: Active/inactive

Pricing Configuration

• Face Value: Base ticket price
• Service Fee: Platform charge
• Facility Fee: Venue charge
• Processing Fee: Payment cost
• Total Price: Customer pays

Advanced Settings

Quantity Controls

• Total Available: Maximum to sell
• Minimum Purchase: Per transaction
• Maximum Purchase: Per customer
• Hold Back: Reserved inventory
• Release Schedule: Staggered availability

Sale Period

• Start Date/Time: When sales open
• End Date/Time: When sales close
• Visibility: Hidden until start
• Time Zone: Event timezone
• Extensions: Manual override

Dynamic Pricing

Price Adjustments

Time-Based Pricing

• Phase 1: Early bird (30% off)
• Phase 2: Advance (15% off)
• Phase 3: Regular (full price)
• Phase 4: Last minute (10% premium)
• Day Of: Walk-up rate (20% premium)

Demand-Based Pricing

• Monitor sales velocity
• Adjust based on demand
• Algorithmic pricing
• Manual overrides
• Market conditions

Revenue Optimization

Strategies

1. Start Low: Build momentum
2. Increase Gradually: As event nears
3. Scarcity Pricing: Limited tickets
4. Bundle Options: Package deals
5. Upsell Opportunities: Add-ons

Ticket Features

Digital Features

Mobile Tickets

• QR code generation
• Apple Wallet support
• Google Pay integration
• Offline access
• Transfer capability

Security Features

• Unique barcodes
• Fraud prevention
• Duplicate detection
• Time-based validity
• Geographic restrictions

Physical Tickets

Print Options

• Print-at-home PDF
• Professional printing
• Commemorative tickets
• Wristbands
• Badges/lanyards

Delivery Methods

• Email delivery
• SMS delivery
• Will-call pickup
• Postal mail
• Venue box office

Seat Management

Venue Configuration

Seat Map Creation

1. Upload venue layout
2. Define sections
3. Number seats
4. Set pricing zones
5. Configure availability

Section Types

• Orchestra/Floor: Premium pricing
• Mezzanine/Balcony: Mid-tier
• General Admission: Open seating
• Standing Room: No seats
• Accessible: Special needs

Seat Pricing

Zone-Based Pricing

• Zone A: ₱5,000 (best view)
• Zone B: ₱3,500 (good view)
• Zone C: ₱2,500 (standard)
• Zone D: ₱1,500 (restricted)
• Zone E: ₱1,000 (obstructed)

Dynamic Seat Pricing

• Row-based pricing
• Aisle premiums
• Center vs. side
• Elevation factors
• View quality

Package Deals

Creating Packages

Bundle Types

• Ticket + Merchandise: Event souvenirs
• Ticket + Food/Drink: Concession credits
• Ticket + Parking: Convenience package
• Ticket + Meet & Greet: Experience upgrade
• Season Pass: Multiple events

Package Configuration

1. Select base ticket
2. Add components
3. Set bundle price
4. Define savings
5. Market package

VIP Packages

Premium Offerings

• Early entry
• VIP lounge access
• Complimentary drinks
• Premium parking
• Exclusive merchandise
• Artist meet & greet
• Photo opportunities
• Backstage tour

Inventory Management

Capacity Planning

Allocation Strategy

• Public Sale: 80% of capacity
• Presale: 10% allocation
• Holds: 5% for partners
• Comps: 3% for media/VIP
• Reserve: 2% emergency

Release Management

Phased Release

1. Presale: Exclusive access
2. Public Onsale: General availability
3. Additional Release: If needed
4. Day Of Sale: Final inventory
5. Standing Room: If applicable

Discount Codes

Code Types

Percentage Discounts

• 10-50% off
• Applied to base price
• Fees included/excluded
• Stackable options

Fixed Amount

• ₱100-500 off
• Minimum purchase
• Per ticket/order
• Currency specific

Code Management

• Unique codes
• Bulk generation
• Usage limits
• Expiration dates
• Tracking/analytics

Sales Channels

Distribution Options

Primary Channels

• TicketNation.ph
• Mobile app
• Box office
• Phone sales
• Partner sites

Channel Configuration

• Channel-specific pricing
• Exclusive inventory
• Different fees
• Unique codes
• Performance tracking

Ticket Policies

Terms and Conditions

Standard Policies

• No refunds
• Transfer allowed
• Name changes
• Resale permitted
• Rain or shine

Special Conditions

• Age restrictions
• ID requirements
• Dress code
• Prohibited items
• Entry times

Analytics and Reporting

Sales Tracking

Key Metrics

• Sales by type
• Revenue per tier
• Conversion rates
• Average price
• Velocity tracking

Performance Analysis

• Best selling types
• Price sensitivity
• Optimal timing
• Channel performance
• Customer preferences

Best Practices

Pricing Strategy

1. Research Market: Competitive analysis
2. Know Audience: Purchasing power
3. Test Pricing: A/B testing
4. Monitor Sales: Adjust as needed
5. Clear Communication: No hidden fees

Optimization Tips

• Offer variety
• Create urgency
• Bundle strategically
• Use scarcity
• Reward loyalty

Common Issues

Troubleshooting

Tickets Not Selling

• Review pricing
• Check visibility
• Improve description
• Add incentives
• Promote more

Configuration Errors

• Verify settings
• Check dates
• Test purchase
• Review restrictions
• Fix conflicts

Related Articles

• Pricing Strategies
• Inventory Control
• Early Bird Pricing
• Reserved Seating
• Discount Codes

Need Help?

• Ticket Support: tickets@ticketnation.ph
• Strategy Consultation: Free for verified
• Live Chat: 24/7 support
• Best Practices Guide: Download PDF